We all know that Facebook is a popular social media. Through Facebook we do lots of things like:- share our thoughts, promote our products, post videos. We create Facebook page for promote our products or share memes etc. Rather Facebook page you can use Facebook groups its more powerful than page......
You can also use Facebook page but you can use some limited options but if you use Facebook groups then you will get some extra facilities. In this article, I am gonna share with you why Facebook groups are more powerful than Facebook page. So stay tune read the full article...
Why Facebook page used for?
In your Facebook page you can share meme, share your product with creating videos or simple image, share your own thoughts. Also you can do branding. You can promote your post for free but in free ways you can't get enough reach and views. So you can run ads in your page to get enough reach and views...
As you can see this is a official page of TechCrunch website.
Why Facebook group used for?
Facebook groups is like a community where everyone share their own thoughts, picture, videos etc. But there are two type of Facebook groups one is public another is private. In public group, everyone can post and share anything but in private group only admin, moderator can post the stuff. In your Facebook groups, you can share different types of thoughts, discuss with other group members.....
For example, this is a programming group where you can post anything related to programming, share your thoughts, discussion with your members....
Difference between Facebook groups and page
Facebook groups: in Facebook groups you can post communicate with others people. You can share other people post. Promote your products for free in public groups. Like it's a two way comminution.
Facebook page: in Facebook page only Page admin, moderator, can post. Like you have a product brand and you wanna reach out to people. So you can create a Facebook page and use it.
Limitations of a Facebook page
There are some limitations in Facebook page. When you post genuinely and didn't boost your post then high chances of Facebook algorithm is you will get lower reach untill you boost your post. You have to boost your post at the beginning, to get reach and followers in your page. Even when you boost your post you didn't get right engagement and you have to hire a ads manager expert to look up your page. Once when your page grows and reach good amount of followers then you don't need to boost your post daily....
Limitations of a Facebook group
There are also some limitations of a Facebook group but that doesn't affect much if you look up those points. When your group members increase a lot then you might face some issue to handle it. So you have to keep some active moderator to handle your page otherwise, it will harder to manage your group. Mostly, some people do is spamming comments and post in groups. So admin or moderator have to look up these points. When they approve any post they have to look post carefully and then approved it...
Why Facebook groups are more powerful than Facebook page
So I gonna share with some point and explain you why Facebook groups are more powerful. Follow the below instructions:
1. Strong community: Facebook groups community is strong. You can post images, videos, poll any times. You can communicate with others members easily.
2. Get some Organic reach: when you post in your Facebook page you didn't get enough reach you have to boost your post to get enough reach. But when you post in groups post get lower reach those are organic reach.
3. Free post marketing: in Facebook groups you can do free marketing like your products. Lots of groups keep some restrictions. You can avoid those groups and join some new groups. Some group offer you to promote your products for free. But in page you have to boost your post otherwise, you can't get enough reach.
4.Facebook groups give you targeted audience: When you wanna promote any products or something you have can join different types of groups with same niche. Suppose, you write something about related to "programming". So now you can join various types of groups like:- C Programming, Java etc. all are related to programming. Who joined these type of groups they have interest in programming. So you can easily promote it.
5. Faster growth on groups: Groups post grow faster. If your group somehow viral then you will get good amount of members. Your group members can also invite members that's how you can increase your group members. If you want specific article about How to increase Facebook group members without spending single penny then let me know comment below or you can message me on my Facebook Page.
How groups and pages can work together?
You can use both like pages and group together. You can create a page and promote your products, share memes, post videos. If you have a own page then you can create your own brand. On the other hand you can create own group. If you create your own group then it will take time to grow. So you can join about your niche related groups. Use group build community and get some engagement.
My opinion: You should use both groups and page. But my suggestion is give more focus on groups. Keep a page for brand promotion. Groups are best for communication, meet new people, get some organic reach.
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